Getty Images Launches Generative AI by iStock
Getty Images has introduced Generative AI by iStock, a groundbreaking tool that will revolutionize the landscape for small businesses, designers, and marketers. Powered by NVIDIA Picasso, this tool allows users to generate marketing and advertising visuals in an affordable and legally safe manner. It utilizes high-quality content and proprietary data from Getty Images’ extensive creative libraries to ensure that the generated content avoids copyrighted elements.
About Getty Images
Getty Images is a well-known American visual media company that supplies stock images, editorial photography, video, and music to various markets. With over 477 million assets in its library, it serves creative professionals, media outlets, and corporate entities. The company was founded in 1995 and has undergone significant transformations over the years.
The Features of Generative AI by iStock
Generative AI by iStock seamlessly integrates with iStock’s existing library of authentic imagery. It enables users to generate and download licensed visuals with legal indemnification at no additional cost. The tool also offers advanced generative AI features through APIs, allowing for image modification in creative applications and plugins.
The Impact on Small Businesses and the Marketing Industry
Generative AI by iStock opens up new possibilities for hyperpersonalization at scale in marketing efforts. McKinsey predicts that generative AI can revolutionize consumer marketing by enabling personalized campaigns, increasing efficiency, and providing valuable customer insights. The potential global productivity gains from Gen AI could reach up to $4.4 trillion annually.
Current Applications and Responsible Use
Gen AI is already delivering value in marketing through swift generation of copy and images, campaign personalization, and improved customer feedback response. However, it is crucial to address risks such as biases, data privacy violations, and copyright infringement to ensure responsible and ethical use of Gen AI.
The Transformation of Design and Marketing Industries
Generative AI is causing a seismic shift in the design and marketing industries by challenging traditional stock photography models. It offers infinite variety, cost efficiency, speed, and customization capabilities that overcome the limitations of traditional stock photo libraries.
The Importance of the Human Touch
While generative AI can automate image creation, it is essential to recognize the irreplaceable value of human touch in photography. Capturing unique moments and emotions still requires human creativity and expertise.
Hot Take: Generative AI Revolutionizes Visual Content Creation
Getty Images’ launch of Generative AI by iStock marks a significant milestone in visual content creation. This innovative tool empowers small businesses, designers, and marketers by providing them with an affordable, legally safe, and creative way to generate marketing visuals. With its potential for hyperpersonalization at scale and increased marketing productivity, Generative AI has the power to transform the industry. However, responsible use and addressing ethical concerns are crucial to ensure the quality and relevance of generated content. The introduction of Generative AI signals a new era in design and marketing, where traditional models are being challenged by cutting-edge technology.
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