Gainzy, a pseudonymous influencer on Crypto Twitter, has recently made headlines for switching his sponsorship from one crypto gambling site to another. While Members of Parliament in the UK have likened crypto trading to gambling, platforms like Rollbit and Stake.com specifically utilize blockchain technology for sports betting and casino games. Gainzy announced on Twitter that he has partnered with Stake.com and will be live streaming his gambling activities. This move puts him in the same league as rapper Drake, who also endorses Stake.com.
Despite the buzz surrounding Gainzy’s wagers, his sponsorship with Stake.com has had a relatively quiet start. His recent gambling livestream titled “plz work” only garnered around 140 views compared to his 200,000 Twitter followers. However, the token associated with Rollbit experienced a drop in value after Gainzy announced his departure. Rollbit Coin fell by 5.3% to $0.124.
Sponsorships with online personalities are a common strategy for gambling sites to attract attention and traffic. Gainzy’s sponsorship with Rollbit began last December and since then, Rollbit Coin has seen significant gains. Gainzy has often mentioned the token’s $0.02 price when talking about the platform on Twitter. He claimed to have wagered over $10 million on Rollbit two months into the sponsorship.
While Gainzy’s partnership has brought exposure to Rollbit, Lucky, a co-founder of the platform, revealed that their sportsbook revenue is currently lagging behind other revenue streams. Despite this setback, Rollbit has experienced record-breaking volumes across its three revenue streams.
In conclusion, Gainzy’s decision to switch sponsorships in the crypto gambling space has caused some ripples in the market and highlights the common practice of using online influencers to drive traffic to gambling platforms.
Hot Take: Gainzy’s Sponsorship Switch Reflects Growing Influence of Crypto Influencers
The recent sponsorship switch by Gainzy, a popular pseudonymous influencer on Crypto Twitter, demonstrates the increasing influence of online personalities in the crypto gambling space. By partnering with Stake.com and leaving Rollbit, Gainzy has shown his ability to sway public opinion and attract attention to different platforms. This move mirrors the endorsement strategy employed by rapper Drake, who also backs Stake.com.
The impact of Gainzy’s sponsorship switch is evident in the market, with Rollbit Coin experiencing a decline in value following the announcement. This highlights the power that influencers like Gainzy have over investor sentiment and market trends.
The practice of using online influencers to promote gambling platforms is common in the industry. These partnerships help drive traffic and increase brand awareness. Gainzy’s success as an influencer in the crypto gambling space showcases the potential for online personalities to shape and influence consumer behavior.
Overall, Gainzy’s sponsorship switch serves as a reminder of the growing power of crypto influencers and their ability to shape the market through their endorsements and actions.
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