Sega’s Perspective on Blockchain Gaming
In a recent interview, Sega co-COO Shuji Utsumi discussed the company’s stance on blockchain games. Utsumi stated that for Sega, the field of blockchain gaming is still unknown. The company is prepared to protect its franchises and learn about these new games through its partnership with Double Jump Tokyo, a blockchain games company.
The Uncertainty of Blockchain Gaming
Utsumi explained that blockchain gaming is still an unknown world for Sega. The upcoming release of Sangokushi Taisen, a game licensed by Sega and developed by Double Jump Tokyo, prompted the discussion on the company’s perspective. Utsumi emphasized the need to protect what needs protection and explore new ways of capturing opportunities in this emerging field.
A Shift in Strategy
Previously, Utsumi expressed his disinterest in play-to-earn games and announced a change in Sega’s blockchain strategy. The company decided to discontinue in-house projects using blockchain technology to focus on protecting AAA franchises. However, lesser-known franchises like Sangokushi Taisen could still be licensed to third parties as they align effectively with blockchain technology.
A Transitional Phase
Utsumi recognized the importance of engaging users with blockchain-based content that serves as an entry point into this gaming field. He compared it to puzzle games in the mobile gaming industry. Within blockchain games, owning assets and earning money are becoming desires that didn’t exist before. Utsumi described this period as a transitional phase for the industry.
Challenges and Continued Interest
One challenge mentioned by Utsumi is the setup of wallets for blockchain gaming. He highlighted the importance of allowing users to set up wallets later in the game to improve accessibility. Despite Sega’s cautious stance, blockchain gaming continues to gain interest. According to Dappradar’s Third Quarter Blockchain Gaming report, blockchain gaming projects received $600 million in investments during Q3, with a total of $2.3 billion invested in these initiatives in 2023.
Hot Take: Sega’s Approach to Blockchain Gaming
Sega co-COO Shuji Utsumi acknowledges that blockchain gaming is still an unknown field for the company. While they prioritize protecting their franchises, Sega is open to exploring opportunities through partnerships with blockchain games companies. Utsumi believes this period represents a transitional phase for the industry and emphasizes the importance of engaging users with blockchain-based content. Despite the uncertainties, blockchain gaming continues to attract significant investments and interest from various stakeholders.
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