[PRESS RELEASE – Melbourne, Australia, September 28th, 2023]
Melbourne’s tech firm, Shping, has partnered with IBM Food Trust to introduce a new way for consumers to interact with their purchases. This collaboration aims to provide Australian consumers with detailed product traceability and origin information through the Shping App. By combining the capabilities of IBM Food Trust and Shping, consumers can now access information about the raw materials in their products and trace their journey from start to finish.
Enhancing Product Authenticity and Traceability
Track and trace technologies play a crucial role in ensuring the authenticity and verifiability of products. These technologies document a product’s entire journey through the supply chain, giving each product and its ingredients a unique identifier that is closely monitored throughout production.
The Power of IBM Food Trust
IBM Food Trust is a blockchain-driven traceability platform that oversees the track and trace process for global brands. Through this platform, brands are connected to a network of companies using reliable technology, ensuring the traceability of their products from raw materials to retail shelves.
The Benefits of Shping
Shping is a global rewards platform powered by its blockchain token, Shping Coin. With a significant user base in Australia, Shping offers consumers brand rewards as well as insights into product pricing, reviews, nutritional data, and more.
A Holistic View of Trusted Product Data
The collaboration between IBM and Shping promises consumers a holistic view of trusted product data. From origins to distribution specifics, consumers can now access comprehensive information that enriches their shopping experience. Both companies share a vision of increasing consumer awareness, fostering trust, and championing transparency across industries.
Brands Enhancing Security and Consumer Trust
Gennady Volchek, CEO and founder of Shping, emphasizes the importance of track and trace technologies in bolstering production security and consumer confidence. The collaboration with IBM Food Trust not only provides consumers with access to this data but also offers brands an opportunity to enhance their return on investment through increased consumer trust and sales.
A Partnership for Transparency and Informed Choices
Wiggs Civitillo, IBM Food Trust’s Program Director of Product Management, highlights the benefits of the partnership between IBM Food Trust and Shping. It aims to provide consumers with enhanced transparency into the food they consume, empowering them to make more informed and health-conscious choices while shopping. Brands that join IBM Food Trust can leverage Shping’s platform to increase their return on investment and drive sales through enhanced consumer confidence.
About Shping
Shping is a global rewards platform based in Melbourne, Australia. Powered by its blockchain token, Shping Coin, it offers consumers a rich shopping experience filled with insights. Collaborating with industry leaders like Coca Cola, Pepsi, and Kraft Heinz, Shping serves as a bridge between brands and their audience. In addition to rewards, Shping promotes informed shopping by emphasizing trust and transparency in the retail sector.
About IBM Food Trust
IBM Food Trust is a collaborative network that enhances visibility and accountability across the food supply chain. Built on IBM Blockchain, this solution connects growers, processors, wholesalers, distributors, manufacturers, retailers, and others through a shared record of food provenance, transaction data, processing details, and more.
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Hot Take: Shping and IBM Food Trust™ Revolutionize Product Transparency for Consumers
A partnership between Shping and IBM Food Trust is set to revolutionize the way consumers interact with their purchases. By leveraging the power of blockchain technology, this collaboration enables Australian consumers to access detailed information about a product’s origin and journey through the Shping App. This development enhances product authenticity and traceability, ensuring consumer confidence in the products they buy.
The fusion of IBM Food Trust’s track and trace capabilities with Shping’s rewards platform creates a holistic view of trusted product data for consumers. This promotes transparency, trust, and informed choices in the retail sector. Brands can also benefit from increased consumer trust, ultimately boosting sales and ROI.
This partnership signifies a new era of product transparency, where consumers have direct access to comprehensive information about their purchases. It empowers them to make informed decisions and reinforces the importance of trust and transparency in the retail industry.
Source: CryptoPotato
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