Sydney, Australia, April 15th, 2024, Chainwire
Exciting Collaboration Alert: STEPN & adidas Launch Limited-Edition NFT Collection
The Partnership
STEPN, the popular move-and-earn lifestyle app, has partnered with adidas to introduce the STEPN x adidas Genesis Sneakers – a unique NFT collection featuring 1,000 items inspired by iconic running silhouettes.
- Genesis Sneakers drop on April 17 on STEPN’s sister NFT marketplace, MOOAR.
- This collaboration marks the beginning of a year-long partnership with further NFT drops and wearable items in the pipeline.
- STEPN aims to enhance the “move-to-earn” sector, making future technology accessible to all.
The Success of STEPN
With 5 million users, STEP’s success is attributed to its community-focused approach, making it one of the most widely used lifestyle reward apps globally. A recent airdrop worth $30 million further solidified their position in the market.
- Previous partnerships with notable figures like Steve Aoki and brands like adidas have cemented STEP’s role in the “FitTech” industry.
- The collaboration with adidas signifies the convergence of physical and digital worlds in lifestyle rewards.
About the Collection
The Genesis Sneakers collection will be priced at 10,000 GMT each and sold via the MOOAR marketplace.
- Two-phase raffle distribution to ensure fairness and inclusivity.
- Phase one reserved for loyal users, including holders of ‘ALTS by adidas’ NFTs and FSL community members.
- Phase two open to the public, with winners drawn daily from April 18 to April 21.
About STEPN & adidas
STEPN encourages activity through its move-and-earn platform, boasting 5 million users globally. By incentivizing exercise, users can earn rewards by walking, jogging, or running.
- adidas, a global leader in sporting goods, joins hands with STEP’s innovative approach to fitness and rewards.
- Follow STEPN on their website and Twitter for more updates.
Hot Take
Get ready to step into the future of rewards with the STEPN x adidas Genesis Sneakers collection. Embrace the convergence of physical and digital worlds while staying active and earning rewards. Join the movement today!
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