Gamers Can Now Livestream on Twitter Using Streamlabs
Streamlabs announced on Thursday that gamers can now use their livestreaming software to go live on Twitter from their desktop computers or mobile phones. This integration with Streamlabs provides an additional way for gamers to directly livestream on Twitter, by connecting their Streamlabs accounts to the social media platform.
Twitter’s Embrace of Live Video Content
Although Twitter is not traditionally known for its live video content, X owner Elon Musk has recently livestreamed games via Twitter’s Media Studio feature. The Media Studio feature was introduced for paying X users in October.
Collaboration between Streamlabs and Twitter
The collaboration between Streamlabs and Twitter came about when Streamlabs noticed Elon Musk streaming Diablo and other games on Twitter. They reached out to the team at X and were able to understand more about how they approached livestreaming and gaming. According to Ashray Urs, Head of Product at Streamlabs, the X team was particularly interested in the ability to stream mobile games directly from users’ phones to Twitter, as mobile gaming is a popular use case for the Streamlabs app.
Features of the Integration
The integration allows users to monitor chat messages within the Streamlabs app and enables custom widgets like tip goals or emoji walls. Additionally, creators can choose to simultaneously cast their streams to other platforms like Twitch. However, verified or paid Twitter users are the only ones who can participate in chats that utilize the Streamlabs integration.
Competition with Other Video-Centric Platforms
While the Streamlabs integration makes it easier for gamers to livestream on Twitter, the social media platform still faces competition from more video-centric platforms like TikTok, YouTube, and Twitch.
Hot Take: Expanding Live Video on Twitter
The integration between Streamlabs and Twitter opens up new opportunities for gamers to engage with their audience on the social media platform. By allowing users to livestream directly from their desktop computers or mobile phones, Twitter is tapping into the growing popularity of live video content. This move also positions Twitter as a viable platform for gamers to showcase their gameplay and connect with their followers. While it may face competition from other video-centric platforms, this integration demonstrates Twitter’s commitment to expanding its live video capabilities and attracting a wider range of content creators.
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