Empowering Content Creators: Telegram Introduces In-App Advertisements Using Toncoin
Dear crypto enthusiast, Telegram recently unveiled a groundbreaking update that allows in-app advertisements to be purchased using Toncoin, the blockchainโs native cryptocurrency. This move is part of Telegramโs strategy to empower content creators and boost their revenue streams. By allocating 50% of ad revenue directly to channel owners, Telegram aims to provide a more lucrative monetization opportunity for its users.
The Benefits of TON Blockchain for Advertisements
Telegram opted for TON blockchain due to its unique features that make it ideal for handling in-app advertisements:
- Minimal transaction fees: TON blockchain offers cost-effective transactions, making it ideal for ad purchases.
- High processing speeds: The blockchainโs efficient processing capabilities ensure smooth transactions for advertisers and channel owners.
- Scalability: TON blockchain can handle millions of transactions per second, thanks to its sharding technology.
Understanding TON Blockchainโs Technology
The TON (The Open Network) blockchain is a community-driven platform designed to support high-speed transactions and decentralized applications (dApps):
- Proof-of-Stake (PoS) consensus mechanism: TON blockchain utilizes PoS to enable fast and secure transactions.
- Sharding technology: By distributing data processing tasks among validator groups, TON blockchain minimizes transaction delays and maximizes network efficiency.
TON Blockchainโs Record-Breaking Performance
In October 2023, the TON blockchain achieved a significant milestone by setting a new record for transaction speed:
- Worldโs fastest network: Certik recognized TON blockchain as the fastest network globally, surpassing established systems like Solana, Polygon, Visa, and Mastercard.
- 104,715 transactions per second: TON blockchain demonstrated an impressive transaction processing capacity, highlighting its scalability and performance.
Enhancing Revenue Opportunities: Telegram Ads Platform for Content Creators
In February, Telegram CEO Pavel Durov introduced the Telegram Ads Platform to enhance revenue opportunities for content creators:
- Global reach: Telegramโs broadcast channels attract a substantial audience, with 1 trillion monthly views.
- Monetization strategy: Despite its reach, Telegramโs monetization rate stood at only 10%, prompting the launch of the Telegram Ads platform to address this gap.
Targeted Promotion with Telegram Ads
Telegram Ads offers targeted promotion opportunities for advertisers looking to reach specific audiences:
- Budget-friendly options: Advertisers can start with a small number of Toncoins, making it accessible for businesses of all sizes.
- Control over ad placement: Advertisers have the flexibility to choose the channels where their ads will appear, ensuring targeted outreach.
Benefits for Channel Owners
Channel owners on Telegram can enjoy various benefits from the new advertising platform:
- Fee-free withdrawals: Channel owners can withdraw their ad revenue without incurring any fees, maximizing their earnings.
- Reinvestment options: Channel owners can reinvest their earnings back into the Telegram ecosystem through additional advertising, acquiring unique usernames, or hosting premium content giveaways.
The Future of Toncoin
Toncoin has experienced significant growth in recent months, with a price surge of over 123%. As of Monday, Toncoin was trading at around $5.24, indicating strong market interest and potential for further expansion.
Hot Take: Telegramโs Innovative Approach to Monetization
Dear reader, Telegramโs introduction of in-app advertisements using Toncoin signifies a major step towards empowering content creators and enhancing revenue opportunities. By leveraging the TON blockchainโs advanced technology and offering targeted advertising options, Telegram is revolutionizing the way content is monetized on its platform. With the potential for channel owners to maximize their earnings and engage with their audience more effectively, Telegram is reshaping the digital advertising landscape in the crypto space.
Sources:
Telegram โ Monetization for Channels
TON Blockchain Twitter Update
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