Telegram Launches Toncoin Advertising Program
Telegram has unveiled a new advertising program that allows users to purchase ads using Toncoin (TON) and offers a revenue-sharing model for channel owners. Here’s what you need to know:
Telegram’s New Ad Platform
- Users can now buy in-platform advertisements with a minimum budget of “a handful of Toncoins” to promote their bots and channels.
- Advertisers have the freedom to choose the specific channels where their ads will appear.
- Channel owners with more than 1,000 subscribers will receive 50% of the revenue generated from ads shown in their channels.
Rewards for Channel Owners
- Channel owners will be able to withdraw their rewards in the upcoming weeks via Telegram’s Fragment exchange.
- Withdrawals can be done without any fees, and owners can choose to reinvest their rewards or use them for Telegram ads, collectible usernames, or Premium giveaways.
Understanding Toncoin
Toncoin, which originated as Telegram Open Network (TON), was initially intended to be part of the TON blockchain platform and Gram cryptocurrency. However, due to legal issues with the SEC, Telegram abandoned the project, refunding investors from the ICO.
- A group of community developers took over the project, rebranding it as The Open Network and creating Toncoin as its native currency.
- The TON blockchain has since been utilized for various projects, including the gaming and meme coin Notcoin.
- Telegram cited Toncoin’s low fees and fast transaction speeds as reasons for choosing it for in-platform ad payments.
Hot Take: What Does This Mean for You?
With Telegram’s new Toncoin advertising program, you now have the opportunity to promote your bots and channels through in-platform ads. Channel owners can also benefit from a revenue-sharing model, earning 50% of the ad revenue generated on their channels. Additionally, the ability to withdraw rewards without fees ensures flexibility in managing earnings from the ads. Toncoin’s integration for ad payments reflects Telegram’s commitment to providing a seamless and efficient advertising experience for its users.
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