Telegram to Reward Channel Owners with Ad Revenue in Toncoin
Telegram founder Pavel Durov has announced that starting in March, the messaging platform will reward channel owners with an equal share of ad revenue. The payments will be made in Toncoin, the native cryptocurrency of the TON blockchain. This move aims to incentivize community building and further encourage content sharing within the app.
“In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram makes from displaying ads in their channels.” – Pavel Durov, Telegram founder
Currently, broadcast channels on Telegram generate one trillion views per month. However, only 10% of this traffic is monetized. To address this issue, Durov plans to share ad revenue with channel owners to provide them with a financial incentive for their contributions.
TON Blockchain as the Exclusive Payment Rail
Durov also revealed that the TON blockchain will serve as the exclusive payment rail for ad revenue sharing. This blockchain was confirmed by Certik as the fastest and most scalable blockchain in November, boasting over 104,000 transactions per second during a public live-streamed test.
The integration of TON blockchain is expected to facilitate quick and secure payments for creators. Following the announcement, Toncoin (TON) experienced a price surge of over 20% according to CoinMarketCap data.
“This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels.” – Pavel Durov, Telegram founder
Comparison with Other Social Networks
Telegram is not the first social network to implement an ad revenue-sharing scheme. Other platforms, such as X, also share ad revenue with verified creators who meet certain requirements. However, there are notable differences between Telegram’s approach and that of other networks:
- Telegram offers a 50% split of ad revenue, while other platforms may keep the bulk of the money and pay creators in fiat currency.
- Telegram pays creators in Toncoin, a cryptocurrency, providing them with an opportunity to benefit from potential future value appreciation.
Hot Take: Empowering Content Creators on Telegram
Telegram’s decision to reward channel owners with ad revenue in Toncoin is a significant step towards empowering content creators and building a stronger community within the platform. By sharing 50% of the ad revenue, Telegram acknowledges the value and contributions of its channel owners and provides them with a financial incentive to continue creating high-quality content.
The integration of the TON blockchain as the exclusive payment rail further enhances the efficiency and security of transactions. This move positions Telegram as a leader in utilizing blockchain technology for real-world applications.
With this new incentive structure, content creators on Telegram can choose to either cash out their Toncoins or reinvest them in promoting and upgrading their channels. This flexibility allows creators to actively participate in the growth and success of their own channels.
Overall, Telegram’s ad revenue-sharing scheme demonstrates its commitment to fostering a vibrant and rewarding community for both users and creators. By embracing cryptocurrency and blockchain technology, Telegram sets itself apart from other social networks and opens up new possibilities for content monetization in the digital landscape.
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