Gaming Web3: Insights into Crypto Users and Mobile Games
A recent study conducted by Adjoe, a provider of adtech solutions, has looked at the behaviors of cryptocurrency and mobile gaming users within the crypto gaming Web3 sector.
Adjoe analyzed 20 million crypto users and their interactions with mobile gaming apps from January to July 2023, sharing insights into their behaviors.
Among the findings, it was discovered that men tend to spend 34% more time in their cryptocurrency wallets than women. Additionally, users aged 35-44 spend almost 40% more time in their crypto wallets than the average user, indicating an interest in financial planning and investing.
One of the most interesting findings is that crypto wallet users also show a strong interest in mobile games. 80% of active cryptocurrency wallet users have at least three mobile games installed on their device, with 60% being involved in casual gaming.
Gaming Web3: Aligning Crypto Users and Mobile Gaming
The study’s focus on crypto users not only sheds light on their behaviors but could also provide a strategic basis for wallet publishers. Another significant result revealed that crypto users spend 10 times more time in mobile games than in their crypto wallets.
Understanding these trends could help a crypto-wallet improve its performance or expand its applications through mobile games. For example, aligning the cryptocurrency earning experience with a collector’s mobile gaming behavior can be a powerful strategic move.
“Aligning mobile gaming and cryptocurrency can be a powerful way for crypto wallets to increase their brand’s connection with their target market. It will not just be a key way to increase current user engagement with their wallet; it can also be a less intimidating way for interested users to gain trust in collecting coins.”
The New Partnership between Immutable and Ubisoft
In addition to this study, there has been discussion about the new partnership between Immutable and Ubisoft’s Strategic Innovation Lab to develop a gaming experience that unlocks the full potential of Web3.
This collaboration aims to offer digital ownership to gamers through Immutable and explore decentralization through Ubisoft and the Strategic Innovation Lab. This marks a significant milestone for Immutable, following the success of flagship games Guild of Guardians, Metalcore, Shardbound, and Infinite Victory as well as the introduction of the Immutable zkEVM game solution.
Hot Take: The Growing Intersection of Crypto Wallets and Mobile Gaming
Crypto wallet usage is not only prevalent among those interested in financial planning but also overlaps significantly with mobile gaming. The strategic alignment of these two areas presents an opportunity for crypto wallets to expand their applications and enhance user engagement while creating trust among potential new users. Additionally, partnerships like that between Immutable and Ubisoft indicate a growing focus on unlocking the potential of Web3 through digital ownership in gaming experiences. This intersection continues to evolve as technology advances and consumer behaviors adapt.
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