Art Blocks: Thriving in the NFT Market
Despite the challenging conditions in the NFT market, Art Blocks has managed to maintain its success and even grow over the past year and a half. Art Blocks is a digital art platform and gallery that utilizes blockchain technology to create and distribute generative art works as NFTs to collectors worldwide.
The Launch of an NFT Marketplace
In March, Art Blocks launched its own NFT marketplace to protect creator royalties, which are fees sent back to the NFT’s creator in secondary market sales. This move was made in response to the increasing threat faced by artists. Alongside the marketplace, Art Blocks has expanded its collection of curated generative digital art projects.
Live Minting Events and Physical Components
Art Blocks has gone beyond digital platforms by hosting live, globe-spanning in-person minting events and creating digital art projects featuring physical components. These initiatives aim to bring together collectors, artists, and community members in real-world settings.
The Marfa Weekend
In late September, Art Blocks organized its third annual in-person gathering called the Marfa Weekend in Marfa, Texas. This event drew hundreds of Art Blocks collectors, artists, and community members who gathered to discuss the future of generative art, showcase innovative projects, and celebrate the resilience of Art Blocks.
An Interview with CEO Erick Calderon
During the Marfa Weekend, Art Blocks founder and CEO Erick Calderon (also known as Snowfro) sat down with Sander Lutz from Decrypt’s SCENE for an interview. They discussed Art Blocks’ work and Calderon’s perspective on the company’s recent achievements.
Hot Take: Art Blocks’ Resilience in the NFT Market
Art Blocks has managed to thrive in the challenging NFT market by leveraging blockchain technology and expanding its offerings beyond digital art. With the launch of its own marketplace, live minting events, and physical components in digital art projects, Art Blocks has created a unique and resilient platform. The success of their recent Marfa Weekend gathering highlights the community’s support and enthusiasm for generative art. Art Blocks’ commitment to protecting creator royalties demonstrates its dedication to supporting artists in the ever-changing NFT landscape.
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