Proof Collective Unveils Next Phase of Oonbirds Collection
Neary a year in the making, Proof Collective is finally ready to unveil the next development phase of its celebrated Oonbirds NFT brand. The company is releasing a 20,000-piece collection called “yics,” with 100 new NFTs being released each day for 200 days. Proof, led by co-founder and CEO Kevin Rose and backed by crypto venture capitalists a16z, first released the Oonbirds PFP NFT collection in April 2022, generating nearly $485 million in sales. However, interest in Oonbirds has significantly declined, with sales volumes dropping to just over $1.2 million in June.
Key Points:
- Proof Collective is expanding upon its Oonbirds NFT brand with the release of a 20,000-piece collection called “yics.”
- The collection will feature the release of 100 new NFTs each day for 200 days.
- The Oonbirds PFP NFT collection generated nearly $485 million in sales since its release in April 2022.
- Sales volumes for Oonbirds have declined, reaching just over $1.2 million in June.
- Proof Collective aims to engage the community and enrich the underlying intellectual property of the collection.
Proof Collective is aiming to give its community a new experience by expanding the Proof ecosystem and storytelling alongside the Oonbirds collection. The release of “yics” serves as a true follow-up to Oonbirds and represents a deeper dive into the core of the brand. Justin Gaze, Proof Collective’s co-founder and chief product officer, emphasized the importance of creating an engaging and entertaining experience for the community. The release of “yics” was initially mentioned in August of this year.
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Hot Take: While the initial release of the Oonbirds collection generated significant sales, interest in the brand has declined. Proof Collective’s expansion with the “yics” collection aims to reignite community engagement and interest in the brand. However, the declining sales volumes and decreasing average sales prices indicate a challenging market for NFT collections. Proof Collective will need to rely on unique release strategies and continued community involvement to sustain interest in the Oonbirds brand.
