The Weeknd and Binance bring Web3-integrated concert tour to Australia and New Zealand
The Weeknd’s “After Hours Til Dawn” world tour is finally coming to Australia and New Zealand in November and December of 2023. This groundbreaking tour, powered by Binance, incorporates Web3 technology to enhance the fan experience. Here are the key points:
– The “After Hours Til Dawn” tour is the first worldwide concert tour to utilize Web3 technology.
– Over three million spectators have already attended the tour, with fans in 14 different countries claiming more than 15,000 Souvenir NFTs.
– Binance and The Weeknd have hosted online challenges on EnterTheDimension.com, attracting over 30,000 fans.
– Binance users will have exclusive access to limited ticket presales while supplies last.
– Fans will also receive a limited-edition Souvenir NFT as a token of appreciation, providing access to exclusive events and the opportunity to meet The Weeknd.
Binance VP of Global Marketing, Rachel Conlan, expressed excitement about partnering with The Weeknd to unlock the power of Web3 and create special fan experiences. She believes that crypto and blockchain technology have the potential to revolutionize the entertainment industry.
The collaboration between The Weeknd and Binance extends to the digital realm through Enter The Dimension, offering fans new ways to engage with the artist, such as the Dimension Puzzle Box and the Metaverse Dimension.
This Web3-integrated concert tour marks an exciting milestone in the intersection of music and cryptocurrency, showcasing the potential for crypto to enhance fan experiences and create unique digital mementos.
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