The world's largest companies producing hardware are attracted by Metaverse and NFTs 🌐

Exploring the Rise of Metaverse and NFT Technology

Current trends indicate that the metaverse and NFT sector is gaining significant attention from some of the world’s largest companies, such as Apple, Google, Meta, Microsoft, and Nvidia. These tech giants are actively developing new devices and technologies specifically for the metaverse.

The latest development in this sector involves Microsoft and Samsung collaborating to produce OLED panels that will power a new line of headsets for mixed reality.

This partnership is still in its early stages, with mass production anticipated to begin in 2026.
The goal of this collaboration is to create a formidable competitor to Apple’s Vision Pro headphones, with a focus on viewing video and gaming content on a flat screen.

Apple and Google’s Foray into Metaverse and NFT Technology

While Microsoft and Samsung are gearing up for their new line of headsets, Apple and Google have already made significant strides in the metaverse and NFT space.

Last June 2023, Apple introduced its Vision Pro AR/VR, marking its entry into the world of augmented reality and the metaverse.

This device was designed to compete with VR headsets like the Meta Quest and other prominent devices in the market.

In June 2024, Google strengthened its partnership with Magic Leap to offer more immersive experiences and enhance the AR/XR ecosystem.

Magic Leap released the Magic Leap One, a head-mounted augmented reality display that overlays computer-generated 3D images onto real-world objects.

Meta’s Strategy Pivot Towards Artificial Intelligence

Despite Meta’s focus on the metaverse and NFT technologies, their recent financial reports indicate challenges but also opportunities for growth.

In the Q2 2024 report, Meta reported an additional loss of $4.5 billion in the metaverse sector, accumulating a total loss of nearly $60 billion in its Reality Labs division since 2019.
However, Meta is exploring a new revenue model centered around Artificial Intelligence, which has shown promising results, leading to increased revenue and a positive quarter.