Donald Trump Launches New NFT Collection with Physical Perks
Donald J. Trump has joined the trend of “phygital” NFT collections by announcing his third NFT collection. This collection features a buffed up, thinned out version of the former president performing various tasks. Unlike his previous digital collections, this set offers a unique physical perk. Collectors who purchase at least 47 cards will receive a piece of the navy suit Trump wore during his mugshot in Georgia. There are 2,024 fabric swatches available, along with 225 pieces of “suit and tie” only available to buyers of over 100 “Mugshot Edition” cards.
The concept of tying NFTs to physical collectibles is not new, with fashion brands like Louis Vuitton and Dior embracing it. This fusion of digital and tangible items, known as “phygital,” has become popular among mainstream brands looking to attract customers who may not value exclusively virtual items.
Trump’s Strategy and Market Response
Trump is following in the footsteps of Louis Vuitton by enticing fans with physical items associated with their idol. However, the success of this strategy remains uncertain. Shortly after Trump announced his phygital collectibles series, his first two NFT trading card collections experienced significant price drops.
Despite the uncertainty surrounding Trump’s approach, collaborations between NFTs and merchandise are currently thriving in the market. If Trump finds himself behind bars in the future, he could potentially partner with Mattel to release NFT-backed action figures depicting him engaged in various jailyard activities.
Hot Take: Will Trump’s Phygitals Succeed or Flop?
While Donald Trump enters the world of phygital NFTs with his latest collection, the market response has been mixed. The inclusion of physical perks may not be enough to attract buyers, as evidenced by the decline in prices for his previous NFT collections. However, collaborations between NFTs and merchandise have shown promise in the market. Only time will tell if Trump’s strategy will prove successful or if he needs to find a different NFT trend to capitalize on.
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