Helium Mobile Named Official Wireless Sponsor of University of Miami Athletics
Helium Mobile, a wireless phone service that operates on the decentralized Helium network, has been announced as the Official Wireless Sponsor of University of Miami Athletics. This partnership will involve Helium Mobile hosting promotions and fan experiences at Miami Hurricanes home games across various sports. The sponsorship will kick off at the Miami vs. Notre Dame men’s basketball game on December 2, where Helium Mobile will serve as the presenting sponsor.
Collaboration Details and Financials
The collaboration between Helium Mobile and University of Miami Athletics will last for the remainder of the 2023-24 collegiate season. Although specific financial details were not disclosed, it has been confirmed that this is a six-figure deal.
Helium Mobile’s Wireless Phone Service
In August, Helium Mobile launched an unlimited phone plan for $5 per month in Miami. This plan utilizes their network of hotspots, which are operated by users who earn crypto tokens for participating in the network. Additionally, Helium Mobile’s network is supported by T-Mobile’s nationwide 5G coverage when users are out of hotspot range.
Affordable Phone Plans for Students and Fans
Frank Mong, Chief Operating Officer of Nova Labs (the creator of Helium Mobile), stated that their collaboration with University of Miami aims to provide students, faculty, staff, and fans with more affordable phone plans in the city.
The Decline in Crypto Sponsorships in Sports
While crypto companies signed numerous sports team and league sponsorships in recent years, these deals have slowed down due to market crashes and collapses of major exchanges. However, there have still been some new partnerships in 2023, including Mysten Labs with Oracle Red Bull Racing and Kraken with Williams Racing. Existing deals between exchanges and soccer clubs, such as AC Milan with BitMEX and Manchester City with OKX, have also been extended.
About Helium Network
Helium is a decentralized “network of networks” that incentivizes users to run wireless nodes by rewarding them with crypto tokens. Originally operating on its own blockchain, Helium migrated to Solana earlier this year following a community vote in 2022. The network allows users to share their Wi-Fi connection through hotspots and has deployed over 960,000 hotspots to date. Additionally, the Helium 5G network was launched to provide connectivity for devices like smartphones and laptops.
Hot Take: Helium Mobile Partners with University of Miami Athletics as Official Wireless Sponsor
Helium Mobile’s partnership with University of Miami Athletics as the Official Wireless Sponsor highlights the growing influence of crypto-powered services in the sports industry. This collaboration not only benefits students, faculty, staff, and fans with more affordable phone plans but also showcases the potential for decentralized networks like Helium to revolutionize wireless connectivity. As crypto sponsorships in sports face challenges, this deal demonstrates the continued interest and opportunities for innovative partnerships in the crypto space.
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