Puma and Roc Nation Release Sneakers with Cryptographic Identity Chip
Puma and Roc Nation, the record label founded by Jay-Z, have released a new series of sneakers that come with a “cryptographic identity” chip. These sneakers, priced at $130 each, allow owners to access exclusive content. The release of these blockchain-enabled Pumas coincides with the celebration of Hip-Hop’s 50th anniversary. The NFC-powered chip, when scanned, unlocks exclusive content, weekly mixtape drops, and behind-the-scenes access as a Roc Nation artist.
Key Points:
- Puma and Roc Nation have released a series of sneakers with a cryptographic identity chip.
- The sneakers cost $130 each and allow owners to access exclusive content.
- The release coincides with Hip-Hop’s 50th anniversary.
- The NFC-powered chip unlocks exclusive content and behind-the-scenes access as a Roc Nation artist.
- The sneakers can be purchased online through Puma, Foot Locker, and Champs stores in North America.
Marriage of Exclusive Sneakers and Blockchain Technology
This release is a continuation of the trend of combining exclusive sneakers with blockchain technology. Puma and Nike have both been experimenting with NFT shoes and limited-edition merchandise linked to digital assets. The partnership between Puma, Roc Nation, and Legitimate, a tech company, aims to bridge the gap between physical products and digital experiences. Legitimate’s proprietary technology includes a magnetic tag embedded in the products.
Hot Take:
The collaboration between Puma, Roc Nation, and Legitimate demonstrates the growing interest in combining physical products with digital experiences. By integrating blockchain technology and a cryptographic identity chip, these sneakers offer a unique and exclusive experience for the owners. This trend of merging physical and digital is likely to continue as brands seek innovative ways to engage with their audience in the crypto space.
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