Web3: Enabling True Ownership for Artists
According to Andrea Lerdo, a director at the art-supporting organization, Palm Foundation, Web3 enables creators and artists to not only exercise control over their content but to connect with their respective audiences in a way not possible on traditional platforms. For artists who have already carved out a niche in the Web2 space, “Web3 offers something Web2 can’t – true ownership.”
Barriers Blocking Creators From Entering Web3
Lerdo acknowledges that small creators may face challenges when venturing into Web3. Complexity and initial costs associated with non-fungible tokens (NFTs) can be overwhelming. To overcome these barriers, Lerdo urges the industry to provide accessible platforms, lower entry costs, and a supportive network. This not only ensures artists’ success but also levels the playing field.
Empowering Communities with DAOs
Lerdo highlights decentralized autonomous organizations (DAOs) as a powerful tool for artists to empower their communities. Properly set up DAOs can nurture a community where everyone feels valued and heard. By involving community members in key decisions, such as the direction of the artist’s work or merchandising, creators can establish a collaborative and interactive relationship with their audience.
Palm Foundation’s Vision for Web3
Palm Foundation aims to democratize art and technology, fostering creativity and supporting artists in the Web3 space. Through initiatives like the Palm Academy, which offers Web3 education, and the upcoming Palm Collective Tool, which enables creators to self-organize, Palm Foundation provides critical education, opportunity, and resources to help creative communities explore new possibilities in the digital art landscape.
Reducing Barriers with No-Code Platforms
Lerdo believes that democratizing Web3 and reducing barriers to entry can be achieved through no-code platforms. These platforms enable creators to implement their Web3 concepts without extensive technical knowledge, fostering a more accessible and vibrant Web3 ecosystem. The Palm Collective Tool aims to provide a user-friendly, no-code solution for creators.
Migrating to zkEVM for Improved Efficiency and Scalability
The Palm Network is transitioning from a Proof-of-Authority (PoA) mechanism to a ZK Supernet using zkEVM technology. This two-step migration aims to enhance security, scalability, and efficiency. The use of zero-knowledge proofs (zkEVM) in the ZK Supernet will significantly scale the network’s capacity, making NFT-related activities more accessible and efficient.
Individual Artists and DAOs
Lerdo encourages individual artists to consider forming DAOs to help govern their communities. DAOs align with the ethos of Web3, promoting decentralization, collective governance, and shared ownership. By involving community members in key decisions, artists can create a collaborative and inclusive environment where everyone feels valued and heard. However, forming a DAO requires a commitment to decentralized governance and nurturing the community.
Hot Take: Empowering Artists Through Web3
Web3 is a game-changer for artists, offering true ownership and control over their content. By embracing Web3, creators can break free from the constraints of algorithms and opaque platform policies, connecting with their audience on a deeper level. However, small creators may face barriers such as complexity and initial costs. To overcome these challenges, accessible platforms, lower entry costs, and a supportive network are crucial. By empowering artists through education, resources, and community-driven initiatives like DAOs, we can create a more inclusive and vibrant digital art landscape.
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