IMVU Integrates Topper by Uphold to Streamline Digital Payments in the Metaverse
In an effort to enhance engagement in the metaverse and simplify digital payments, IMVU has incorporated Topper by Uphold, benefiting its community of over 3 million users.
Partnership with Uphold
Uphold, a global web3 financial platform, revealed that IMVU will integrate Uphold’s fiat-to-crypto on-ramp, Topper, to facilitate payments and empower the largest crypto economy in the metaverse. This integration aims to bridge the gap between web2 and web3 experiences.
Frictionless User Experience
With more than 700k daily active users across 100 countries, IMVU is focused on providing a seamless user experience for the mainstream adoption of digital assets in virtual social worlds. The broader partnership also involves transitioning IMVU from Web2 to Web3.
“Web3 payments will continue to be the way of the future, creating more value, ownership, and participation than traditional web2 payments,” said Robin O’Connell, CEO of Uphold Enterprise.
Seamless Transactions Between Virtual and Real Worlds
The ability to transact and transfer digital assets between virtual and real worlds is crucial for unlocking the full potential of the metaverse economy. Users want to earn in virtual experiences and then take those earnings into real life for financial activities.
Partnership Details
Since September 2020, over 1.5 million IMVU users have created crypto wallets using Uphold’s platform. With Topper’s integration, IMVU users can effortlessly utilize cryptocurrencies in the metaverse. IMVU has also integrated Uphold’s API with its token, VCOIN, which is listed on the Uphold exchange.
“Our collaboration with Uphold was driven by their cutting-edge payment solutions,” stated John Burris, Chief Strategy & Blockchain Officer of IMVU.
Streamlining Financial Transactions
The integration of Topper aims to simplify financial transactions within the virtual world and address challenges faced by users and creators. This move caters to IMVU’s global community and dynamic economy.
About Uphold
Ranked #1 in the San Francisco Business Times Fast 100 List, Uphold is committed to making web3 easy. As a Web3 financial platform, it serves over 10 million customers in more than 140 countries. It provides businesses and consumers with easy access to digital assets and services.
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Hot Take: A New Chapter for Digital Payments in the Metaverse
The integration of Topper by Uphold represents a significant step forward in streamlining digital payments within the metaverse. By embracing web3 payments and simplifying transactions between virtual and real worlds, this partnership is poised to reshape financial activities within virtual social worlds. As IMVU transitions from Web2 to Web3, it opens up new opportunities for its community members to engage with VCORE while experiencing a frictionless user experience.
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