Upland Partners with FIFA for an Immersive Metaverse Experience
Upland, a metaverse app, has announced its collaboration with FIFA to provide fans with an immersive experience of the FIFA Women’s World Cup Australia & New Zealand 2023. Through the metaverse platform designed for the event, supporters can engage with the FIFA Women’s World Cup fan community and have a unique experience.
Key Points:
- Upland and FIFA are partnering to offer fans an immersive experience of the FIFA Women’s World Cup Australia & New Zealand 2023 through the metaverse platform.
- Fans can socialize, chat, and support their teams in FIFA Women’s World Cup-themed Cafes on the metaverse platform.
- The platform also offers a collection of digital assets and highlights videos related to FIFA’s tournaments in a gamified manner.
- Collectibles representing all thirty-two countries participating in the tournament become rewards for fans’ team pride in the Upland Metaverse.
- Users can create customized games and experiences using their true ownership of FIFA tournament digital collectibles.
The Upland platform aims to provide an engaging and interactive experience for fans throughout the FIFA Women’s World Cup, fostering engagement between football enthusiasts from around the world. Dirk Lueth, Upland’s Cofounder and CEO, expressed excitement about building a celebrated experience and creating momentum for FIFA tournament growth in the web3 space.
Hot Take: This partnership between Upland and FIFA demonstrates the growing trend of integrating metaverse platforms into major events and industries. By offering fans an immersive experience and unique digital collectibles, Upland is catering to the interests of crypto-savvy football enthusiasts.
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