Visa Launches New Global AI Advisory Practice
Visa has announced the launch of its new global artificial intelligence advisory practice. This new consultation service is part of Visa Consulting & Analytics (VCA) and is designed to provide actionable insights and recommendations to help clients unlock the potential of AI and utilize generative AI.
Empowering Clients with AI
The new practice, which leverages Visa’s 30-year AI legacy, will offer a range of services aimed at empowering clients to understand the potential role of generative AI at the enterprise level. The service will be supported by VCA’s global network of over 1,000 consultants, data scientists, and product experts in 75 offices on six continents.
Carl Rutstein on the New Practice
According to Carl Rutstein, global head of advisory services at Visa, the practice will offer a full suite of client services. He emphasized that AI is revolutionizing industries worldwide and that the payments sector is at the forefront of this transformation. Visa aims to use AI to improve payment experiences and empower clients to redefine how they serve their own customers through acquisition, engagement, retention, and risk management.
Generative AI in Focus
The new practice will also focus on generative AI, a burgeoning sector of machine learning that involves models designed to produce human-like content within specific constraints. Popular models like OpenAI’s ChatGPT and Anthropic’s Claude 2 have been widely adopted for personal and enterprise use.
Hot Take: Visa Pioneers AI in Payment Sector
Visa’s new global artificial intelligence advisory practice signals its commitment to harnessing the power of AI to transform the payments sector. By providing actionable insights and leveraging its extensive network of consultants and experts, Visa aims to empower clients to unlock the potential of generative AI at an enterprise level. As industries continue to be reshaped by AI, Visa is at the forefront of this revolution, using technology not only to improve payment experiences but also to redefine how clients serve their own customers.
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