The Shift of Crypto Web3 Marketers to the MENA Region
Fintech is experiencing an intriguing evolution as crypto Web3 marketers increasingly focus on the Middle East and North Africa (MENA) regions. This strategic move is driven by three pivotal factors: the surge in digital payments, the growing crypto infrastructure, and the emerging role of Central Bank Digital Currencies (CBDCs). For Web3 marketers, this shift presents vast opportunities in a landscape ripe for innovative solutions.
Key Points:
- Consumers in the MENA region are rapidly adopting digital payment behaviors, with cash usage declining from 26% in 2019 to 16% in 2022.
- The rise of “super-apps” in the region indicates a strong consumer inclination towards comprehensive digital platforms.
- These evolving behaviors offer opportunities for Web3 marketers to engage and retain customers through personalized marketing campaigns and tailored products and services.
- Cryptocurrencies are transitioning from investment assets to viable payment solutions, with MENA-based users receiving $566 billion in crypto between July 2021 and June 2022.
- The blooming crypto infrastructure enables seamless and secure transactions, opening doors to financial services for populations in regions with less developed banking infrastructure.
- The exploration of CBDCs by global central banks, including those in the MENA region, marks a potential revolution in digital finance.
- CBDCs can boost financial inclusion by providing access to financial services for the unbanked population.
- Clearer regulatory frameworks in the MENA region would benefit Web3 marketers by allowing for robust marketing strategies and products designed within a set regulatory framework.
Hot Take: The MENA region presents a promising landscape for crypto Web3 marketers, with evolving consumer behaviors, a growing crypto infrastructure, the emergence of CBDCs, and potential regulatory clarity. This shift offers significant opportunities for growth and innovation in the global fintech space.
By
By
By
By