Google’s AI Experiments on YouTube
Google is currently testing two experimental artificial intelligence (AI) systems on its YouTube platform, aimed at both creators and viewers. The first experiment involves an AI that organizes large comment sections of long-form videos into easily digestible themes. This tool allows content creators to organize their comment sections by topic, highlight specific comments, and even delete comments related to a given topic. Currently, this experiment is running on a small number of English videos with large comment sections, and YouTube Premium subscribers can opt in as part of the experimental features program.
The second experiment is a generative AI chatbot that interacts with viewers while they watch videos. This chatbot can provide answers to questions about the video being watched, recommendations for related content, and even create quizzes for users watching certain academic videos. This experiment is currently active for a small number of people on a subset of videos and will be rolling out more widely in the coming weeks to Premium subscribers in the U.S. on the Android platform.
Concerns and Considerations
While these new tools may be welcomed by many YouTube users, it’s important to note that there is little public testing when it comes to AI systems interacting with the general public and video/audio content at scale. It will be interesting to see how YouTube navigates the sometimes unpredictable outputs produced by generative AI systems.
Hot Take: The Future of AI on YouTube
As Google continues to experiment with AI on YouTube, it raises questions about the potential impact on user experience and content creation. The introduction of AI tools for organizing comments and interacting with viewers represents a significant shift in how people engage with video content. While these experiments are still in their early stages, it’s clear that AI will play an increasingly prominent role in shaping the future of online video platforms.
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