New Partnership between Zero10 and JD Sports for Nike’s Need It Now Collection
Zero10, the AR try-on store, has announced its partnership with JD Sports to bring the new Need It Now Collection by Nike to life. Through Zero10’s AR Mirrors, you can virtually try on each outfit in the collection and see advanced features like water droplets. The main venues for this collaboration will be JD Sport’s Time Square New York and State Street Chicago stores. Additionally, Zero10 has introduced a new point-of-sale tool that allows customers to make online purchases even when items are out of stock. The tool enables users to track availability, order or pre-order items by scanning a QR code, and completing the purchase on the website.
Main Breakdowns:
- Zero10’s AR Mirrors enable users to virtually try on outfits from Nike’s Need It Now Collection
- Main venues for the collaboration are JD Sport’s Time Square New York and State Street Chicago stores
- New point-of-sale tool allows customers to purchase items online even when they are out of stock
- George Yashin, Zero10’s CEO, praises the tool for solving a problem in the fashion space
- Zero10’s AR Mirror is powered by a supercomputer, providing customers with a perfect 4K resolution
The Perfect Collaboration
This partnership between JD Sports and Zero10 is a perfect blend of sports and fashion. Both companies have established themselves as industry brands through successful collaborations. Zero10 has previously partnered with Coach to try out its best-selling Tabby Bag, resulting in impressive engagement. While conversion rates were not present in that partnership, about 75,000 try-ons were recorded. Zero10’s growth has been remarkable, with recent deals struck with Calvin Klein, Crosby Street Studios, and Tommy Hilfiger. The collaboration with JD Sports marks their first partnership with a sports brand, further expanding their reach and influence.
Hot Take
This partnership between Zero10 and JD Sports is an exciting development for the fashion and AR industries. By leveraging Zero10’s AR Mirrors, customers can have a virtual try-on experience and explore Nike’s Need It Now Collection. The new point-of-sale tool also solves a common problem in the fashion space, allowing customers to purchase items even when they are out of stock. With the success of previous collaborations and the continuous growth of Zero10, this partnership is set to create a lasting impact in the sports and fashion world.
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