Japanese Companies to Conduct Second Round of KOKYO NFT Experiments
Japanese marketing company Hakuhodo Inc. and Japan Airlines have announced their plans to conduct a second round of demonstration experiments for KOKYO NFT, a project that involves tokenizing unique local experiences and real-world assets as non-fungible tokens (NFTs). The goal of this initiative is to cultivate relationships between Japanese and international buyers interested in these areas. The companies will also launch a promotional campaign alongside the experiments.
The primary collection, KOKYO NFT, will be hosted on Astar zkEVM and is set to be released on March 3.
Expanding the Scope: Tokenizing Regional Real-World Assets
In the initial phase of the demonstration experiments, Hakuhodo and Japan Airlines focused on establishing relationship populations through KOKYO NFT by offering unique local experiences. The success of this phase demonstrated the potential to enhance the value and rarity of these experiences. Tokenizing the experiences also helped deepen connections between recipients and local companies.
In the second round of experiments, the companies plan to expand their focus by tokenizing regional real-world assets across six regions in Japan. The aim is to amplify relationship populations and promote new regional development by showcasing the value of these experiences to a wider audience.
Promotional Campaign with Dynamic NFTs
Alongside the demonstration experiments, a promotional campaign featuring dynamic NFTs (dNFTs) will be launched. This campaign will involve an evolving NFT experience that gradually shapes and changes an origami figure—a symbol recognized worldwide. The campaign aims to appeal to both domestic and international audiences.
Hot Take: Unlocking New Possibilities for Local Experiences with KOKYO NFT
By tokenizing local experiences and real-world assets, Hakuhodo Inc. and Japan Airlines are unlocking new possibilities for relationship building and regional development. Through KOKYO NFT, they are not only elevating the value and rarity of these experiences but also connecting buyers with local companies on a deeper level. The second round of experiments, which focuses on regional real-world assets, further expands the potential impact of this project. With a dynamic NFT promotional campaign, they are engaging audiences both locally and globally. This initiative has the potential to transform how we perceive and engage with local experiences, creating lasting relationships and fostering economic growth.
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