Actor Jonathan Goldsmith Revives “Most Interesting Man” Persona to Promote Bitcoin ETFs
Jonathan Goldsmith, the actor known for his role as “The Most Interesting Man in the World” in Dos Equis beer commercials, is bringing back his iconic character to promote Bitcoin exchange-traded funds (ETFs) for Bitwise Asset Management. In a recent ad spot released by Bitwise on Twitter, Goldsmith appears in an upscale bar, just like in the beer commercials, but instead of promoting Dos Equis, he delivers a crypto-focused message:
“You know what’s interesting these days? Bitcoin. Look for Bitwise, my friends.”
Goldsmith portrayed “The Most Interesting Man in the World” from 2006 to 2018 and made a comeback for a Super Bowl commercial in 2019. However, he has largely been out of the spotlight since then. His promotion of Bitwise comes as the asset manager awaits approval for its Bitcoin ETF application from the United States Securities and Exchange Commission (SEC).
Bitwise’s Bitcoin ETF Application and SEC’s Stance
The SEC has never approved a spot BTC or Ether (ETH) exchange-traded product for listing and trading on a U.S. exchange. Bitwise’s Bitcoin ETF application was delayed by the commission in August, prompting the asset manager to amend its application in September. The approval of a Bitcoin ETF could have significant implications for the cryptocurrency industry.
Prominent Figures Endorsing Crypto Products
In an effort to promote their products and services, large crypto firms often hire well-known personalities like Goldsmith. However, these endorsements can sometimes lead to legal issues if the promoted projects face enforcement actions or collapse. Examples include soccer star Cristiano Ronaldo’s promotion of Binance and Tom Brady appearing in ads for FTX.
Hot Take: Goldsmith’s Return Creates Buzz for Bitcoin ETFs
Jonathan Goldsmith’s revival of his famous character, “The Most Interesting Man in the World,” to promote Bitwise’s Bitcoin ETFs has generated excitement within the crypto community. With his iconic catchphrase altered to highlight Bitcoin’s appeal, Goldsmith’s endorsement may attract new investors and increase awareness of the potential benefits of cryptocurrency ETFs. As Bitwise awaits the SEC’s decision on its application, this unconventional marketing approach could help pave the way for greater adoption of Bitcoin and other digital assets.
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