Blockchain Integration Gains Traction in Game Studios Without the Hype

Blockchain Integration Gains Traction in Game Studios Without the Hype


Integrating Blockchain Technology in Game Development: Challenges and Solutions

Integrating blockchain technology into game development comes with its fair share of challenges. During a roundtable discussion, studios working on blockchain features highlighted the obstacles they face in gaining acceptance from developers, players, and publishers.

Redcatpig, a Web3 studio, faced difficulties in communicating the benefits of blockchain technology to its internal team. CEO Marco Bettencourt emphasized the need to help team members understand how this technology can enhance games and benefit gamers. Despite these challenges, Redcatpig has been collaborating on blockchain gaming solutions and plans to release its first blockchain-based game, HoverShock, in 2024.

VEU, an AI-powered solutions company for virtual worlds, also faced backlash from its community when integrating blockchain technology. Chief Product Officer Nuno Rivotti highlighted the importance of focusing on the product rather than buzzwords associated with new technologies.

Despite the initial resistance, game developers continue to integrate blockchain technology. In Portugal, the eGames Lab consortium supports the incorporation of blockchain into gaming pipelines and government investment strategies as part of the country’s Recovery and Resilience Plan.

Hot Take: The Importance of Focusing on Product Value

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When integrating blockchain technology into game development, it is crucial to focus on the value it brings to the product rather than relying on buzzwords. Players don’t need to understand the intricacies of Web3 or blockchain; they simply need to perceive the benefits and ownership that come with it. Game developers should prioritize communicating these advantages to their teams and communities while emphasizing the tangible value that blockchain integration can provide. By doing so, they can overcome initial resistance and pave the way for wider acceptance of this transformative technology in the gaming industry.

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