Japanese Electronics Giant Casio Expands into the Metaverse with Virtual G-Shock
Casio, the Japanese electronics giant, is venturing into the metaverse with Virtual G-Shock, a blockchain-based program developed in partnership with Polygon Labs. This new initiative aims to expand the sporty G-Shock watch brand by engaging with a wider audience through virtual experiences.
Free-to-Mint G-Shock Creator Pass NFTs
As a first step, Casio is launching a collection of 15,000 free-to-mint G-Shock Creator Pass NFTs. These NFTs will grant holders access to the program’s Discord channel, where they can participate in a co-creation competition to design a variant for the passes. The winner will be chosen through a community vote.
The NFTs will be rolled out on Casio’s official website, with a claim window for users with a Casio ID from September 23-26, followed by a public mint from September 26-29. The NFTs will be minted on Polygon, an Ethereum scaling network.
Bringing G-Shock to the Metaverse
Takahashi Oh, the senior general manager of Casio’s timepiece division, explained that the Virtual G-Shock Project aims to introduce the G-Shock watch brand to the metaverse and interactive online worlds. Through this NFT-driven initiative, Casio seeks to collaborate with the community to develop wearable accessories for the virtual realm.
This project aims to increase the presence of the G-Shock brand in the virtual and Web3 worlds and create a culture of wearing watches in the virtual space. Casio envisions a metaverse where avatars proudly wear G-Shock watches, just like in the real world. The company hopes to cultivate virtual fans and co-create the future of Virtual G-Shock.
Hot Take: Expanding Loyalty Programs in the Metaverse
Casio’s move into the metaverse with Virtual G-Shock reflects a growing trend among brands to engage with consumers through virtual experiences. Loyalty programs that incorporate co-creation elements, such as Lacoste and Tommy Hilfiger, have gained popularity. Polygon’s network has attracted major brands like Adidas, Nike, and Starbucks. As the metaverse continues to evolve, it presents new opportunities for brands to connect with audiences and expand their presence in virtual spaces.
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