Coinbase Enables Ledger Users to Purchase Assets Directly from Wallet without Asset Transfers

Coinbase Enables Ledger Users to Purchase Assets Directly from Wallet without Asset Transfers


Coinbase Pay Integrated with Ledger Live App

Crypto exchange Coinbase and digital asset platform Ledger have joined forces to integrate Coinbase Pay into the Ledger Live app. This integration allows Ledger Live users to purchase digital assets directly from Coinbase without needing to transfer their crypto from their hardware wallet. Users can utilize various payment methods, including ACH, Visa, and Mastercard, to buy assets from Coinbase and have them automatically sent to their Ledger device.

Self-Custody for Crypto Assets

Ledger has sold approximately 6 million hardware wallets, with Chief Experience Officer Ian Rogers estimating that only around 10 million people worldwide have embraced the concept of self-custody for their crypto assets. Self-custody entails maintaining a private key that, when paired with a public key assigned to a wallet, allows the spending, trading, or transferring of assets. However, Rogers acknowledges that self-custody is not the only way to store Bitcoin and compares it to having multiple bank accounts for different purposes.

Choice and Ownership in Crypto

Rogers emphasizes that crypto offers users the freedom to choose how they custody their assets and highlights the importance of ownership. He suggests that individuals can use different services for different purposes in real life and enjoy the same flexibility with crypto. The partnership between Coinbase and Ledger has more plans in store, with Rogers hinting at potential features such as recurring buys on Coinbase through the Ledger Live app.

Hot Take: Enhancing Convenience and Choice in Crypto Transactions

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The integration of Coinbase Pay into the Ledger Live app is a significant development for crypto users seeking convenience and choice in their transactions. By eliminating the need to transfer funds between wallets, this collaboration streamlines the purchasing process for Ledger Live users. Additionally, the option to use various payment methods expands accessibility and flexibility. Ledger’s emphasis on self-custody while recognizing the value of alternative storage methods reflects the evolving landscape of crypto. As the partnership continues to evolve, with potential features like recurring buys, users can expect even greater convenience and control over their digital assets.

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