Brand Pop-ups and Interactive Galleries for Kids and Families
Following successful brand pop-ups at music festival SXSW and an interactive gallery at Art Basel Miami, NFT brand Doodles is expanding its reach to a new audience: kids and families. In partnership with Camp, a company that provides experiences for families, Doodles is creating an immersive experience and play area in the Lincoln Park neighborhood of Chicago. This collaboration marks the debut of Camp’s Chicago location, set to open on August 19.
Key Points:
– Doodles, an NFT brand, is targeting a new audience: kids and families.
– The immersive experience and play area will be located in Chicago’s Lincoln Park neighborhood.
– The collaboration with Camp, a company that provides experiences for families, will create a 3,500-square-foot pop-up retail experience.
– Activities in the play area will be based on Doodles’ pastel-hued Ethereum NFTs.
– Doodles’ Ethereum NFTs have generated over $610 million in trading volume.
In conclusion, Doodles is expanding its brand presence to engage with a younger audience through a collaboration with Camp. The immersive experience and play area in Chicago will provide families with a unique opportunity to interact with Doodles’ popular Ethereum NFTs. This innovative approach demonstrates Doodles’ commitment to creating engaging experiences beyond the digital realm.
Hot Take:
Doodles’ decision to target kids and families with their NFT brand is a smart move, as it allows them to tap into a new market and create memorable experiences for a younger audience. By partnering with Camp, they can leverage the company’s expertise in providing family-friendly activities and further solidify their brand presence in the real world. This expansion shows that NFT brands are not limited to the digital space and have the potential to thrive in physical environments as well.