Google Updates Policy on Advertising Blockchain-based Games with NFTs
Google has recently announced a revised policy regarding advertising for blockchain-based games involving non-fungible tokens (NFTs). Starting from September 15, 2023, advertisers can promote NFT games that allow players to purchase in-game items, such as virtual apparel or weapons. However, Google explicitly stated that certain activities are not allowed, including staking NFTs in exchange for cryptocurrencies and simulated casino gambling that offers the chance to win NFTs. To advertise gambling-related content with NFTs, advertisers must adhere to Google’s “Gambling and games policy” and acquire the proper Google Ads certification.
Shift in Google’s Stance
This policy update represents a significant shift from Google’s previous ban on cryptocurrency-related advertising in 2018. The ban was partially lifted in June 2021, allowing selected companies to advertise. Google emphasizes the importance of compliance and warns that violations of the policy will result in a warning before any account suspension.
Hot Take
Google’s updated policy on advertising blockchain-based games with NFTs reflects the changing landscape of the digital gaming and cryptocurrency industries. It provides clearer guidelines for advertisers and demonstrates Google’s increasing acceptance of crypto and NFT-related products. This move aligns with Google Play Store’s recent announcement allowing the sale of NFT games on its platform, further integrating blockchain technology into mainstream gaming.
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