Google Updates Policy on Advertising Blockchain-based Games with NFTs
Google has recently announced a revised policy regarding advertising for blockchain-based games involving non-fungible tokens (NFTs). Starting from September 15, 2023, advertisers can encourage NFT games that allow players to purchase in-game items, such as virtual apparel or weapons. Nonetheless, Google explicitly stated that certain activities are not allowed, including staking NFTs in exchange for digitalย currencies and simulated casino gambling that offers theย opportunity toย gainย NFTs. To advertise gambling-related content with NFTs, advertisers must adhere to Googleโs โGambling and games policyโ and acquire the proper Google Ads certification.
Shift in Googleโs Stance
This policy update represents a wholeย lotย of shift from Googleโs previous ban on cryptocurrency-related advertising in 2018. The ban was partially lifted in June 2021, allowing selected corporations to advertise. Google emphasizes the importance of compliance and isย warning that violations of the policy will result in a warning before any account suspension.
Hot Take
Googleโs updated policy on advertising blockchain-based games with NFTs reflects the changing landscape of the digital gaming and digitalย currency industries. It provides clearer guidelines for advertisers and demonstrates Googleโs increasing acceptance of cryptocurrency and NFT-related products. This move aligns with Google Play Storeโs recent notice allowing the sale of NFT games on its platform, further integrating blockchain technology into mainstream gaming.
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