Google Announces New Crypto Ad Policy
Last month, Google revealed that it would implement a new crypto ad policy starting January 29, 2024.
The crypto community believes that this update could include promotions for recently approved Bitcoin exchange-traded funds (ETFs).
Specifically, Google stated that it would allow US marketers to advertise cryptocurrency coin trust products.
This announcement aligns closely with the spot Bitcoin ETFs approved by the US SEC on January 10.
Crypto Community Expects Bitcoin ETF Ads
The crypto community is optimistic about the potential for Bitcoin ETF ads due to Google’s massive search capabilities, processing over 8.55 billion searches per day.
One Twitter user predicts that Bitcoin will experience unprecedented exposure from institutional and retail investors.
Boosting Visibility of Bitcoin ETFs
Advertisers who meet certification requirements are eager to take advantage of Google’s platform, given its expansive reach and high search volumes.
Many users speculate that the policy change will increase the visibility of Bitcoin ETFs.
As the world’s largest advertising network with a turnover of over $224 billion, Google holds significant influence in the advertising industry.
Eagerly Awaiting Influx of Investors
The crypto community anticipates an influx of investors following the policy update, which would provide more accessible investment options for the general public.
This could potentially reverse the recent net outflows of $80 million from spot Bitcoin ETFs, indicating declining interest among investors.
Crypto-Related Ads Make a Comeback After Five Years
In March 2018, Google implemented a complete ban on crypto-related adverts, including those for crypto exchanges, ICO promotions, and crypto trading advice.
Google’s decision came after Facebook also banned ads for crypto-related products.
Hot Take: Google’s New Crypto Ad Policy Increases Attention on Bitcoin ETFs
The recent announcement of Google’s new crypto ad policy has sparked excitement among the crypto community. With the potential inclusion of Bitcoin ETF promotions, this policy update could significantly boost the visibility and accessibility of these investment options. Google’s status as the world’s largest advertising network further amplifies its influence in the industry. As investors eagerly await the influx of new opportunities, it remains to be seen how this policy change will impact the market and whether it will reverse the declining interest in spot Bitcoin ETFs.
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