Adidas and Bugatti Collaborate to Auction Limited Edition Soccer Boots on Web3 Platform
Adidas and Bugatti have partnered together to auction off a small number of soccer “boots” on their web3 platform. The collection consists of 99 pairs of shoes inspired by Bugatti’s car design, each accompanied by a digital twin. The limited-edition shoes will be available for bidding from November 8 to November 11, with bids accepted through MoonPay.
The shoes are available in black and a blue shade inspired by early Bugatti Grand Prix cars. In a statement, the companies highlighted that the collection reflects Bugatti’s design philosophy of “Form Follows Performance,” emphasizing speed and style. These exclusive shoes are expected to be highly sought after by collectors for years to come.
‘Phygitals’: A Growing Trend
This collaboration follows Nike-RTFKT’s recent event, where NFT owners had the opportunity to order physical shoes. It is becoming increasingly common for major brands to engage crypto consumers by offering limited editions of physical products paired with digital assets, known as “phygitals.”
To participate in the auction, bidders will need to use cryptocurrency. However, owning cryptocurrency is not a prerequisite as users can convert traditional currency into cryptocurrency through MoonPay.
Hot Take: The Fusion of Fashion and Cryptocurrency
The collaboration between Adidas and Bugatti demonstrates the growing intersection between fashion and cryptocurrency. By embracing web3 platforms and incorporating digital assets into physical products, brands can attract crypto-savvy consumers and create unique collectibles. This trend highlights the evolving nature of consumer preferences and the increasing importance of blockchain technology in various industries.
Theon Barrett shines as a distinguished crypto analyst, accomplished researcher, and skilled editor, making significant strides in the field of cryptocurrency. With an astute analytical approach, Theon brings clarity to intricate crypto landscapes, offering insights that resonate with a broad audience. His research prowess goes hand in hand with his editorial finesse, allowing him to distill complex information into accessible formats.