OKX and Manchester City Launch โUnseen City Shirtsโ Campaign
OKX, a global crypto exchange and Web3 technology company, partnered with Manchester City to launch the โUnseen City Shirtsโ campaign.
Summary of the Campaign
- The campaign introduces re-designed, commemorative football shirts that can be minted as digital collectibles (NFTs) by global fans on the OKX app.
- The first digital collectible, โThe Roses and the Bees,โ designed by Christian Jeffery, is available for free minting on the OKX app from April 22 to April 25.
- Each minted collectible is randomly assigned a rarity level โ Classic, Rare, or Ultra Rare โ with fans having a chance to win exclusive prizes based on the rarity.
- A second digital collectible shirt with a unique design and more prizes will be released on April 29.
- The campaign aims to engage Manchester Cityโs global fanbase and introduce them to the value of Web3 through innovative activations.
Christian Jeffery designed the first digital collectible, โThe Roses and the Bees,โ which pays tribute to Manchester, featuring the Lancashire Rose and the Manchester Worker Bee emblem.
Fans can mint their digital collectible on the OKX Web3 Marketplace within the app, with each collectible assigned a rarity level โ Classic, Rare, or Ultra Rare.
Winners of exclusive prizes, including limited-edition shirts, match tickets, and play-on-pitch experiences, are determined based on the rarity of the collectible.
The partnership between OKX and Manchester City aims to engage fans and provide unique experiences in the metaverse and Web3 space.
Collaboration Benefits
- Engages Manchester Cityโs global fanbase authentically
- Introduces new ways to interact with the clubโs fanbase
- Enhances fan experience through innovative technology
Since the partnership began in March 2022, OKX has become the Official Training Kit Partner and Official Sleeve Partner of Manchester City, expanding the collaboration.
The OKX brand has reached millions of football fans worldwide through various Web3 experiences and campaigns featuring Manchester Cityโs global ambassadors.
Impact of the Partnership
- Enhanced fan engagement
- Increased brand visibility for OKX
- Provided innovative experiences for football fans
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