NFL All Days NFT Sales Plunge by 87% Compared to Last Year

NFL All Days NFT Sales Plunge by 87% Compared to Last Year

Challenges Ahead for Dapper Labs’ NFL All Day NFT Platform

Dapper Labs’ NFL All Day NFT collectibles platform is facing difficulties this season as sales struggle to win momentum compared to the previous year. Last fall, the platform made its debut, applying Dapper Labs’ successful formula from NBA Top Shot to the world of football. Both projects offer tokenized video outlines as NFTs that can be purchased, sold, and traded.

During the anticipation for the upcoming NFL season last August, NFL All Day experienced a surge in sales, reaching $10.3 Million. Nonetheless, in the year, sales have dropped by 87% to $1.3 million.

Last September, NFL All Day had a breakthrough moment, surpassing the Bored Ape Yacht Club as a top collection on CryptoSlam’s NFT market charts. It recorded its best-ever 30 days with $18.4 Million in sales and over 520,000 transactions. Dapper promoted its NFT collectibles on the official NFL Network channel, featuring Patrick Mahomes in promotions.

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Regardless of Mahomes’ engagement in the cryptocurrency space, NFL All Day’s fall in sales implies that the average sports fan may not share his excitement. Dapper renegotiated its deal with OneTeam Partners after sliding short of revenue expectations during its soft launch in 2021.

NFL All Day continues  to introduce new features, including in-stadium audio for digital collectibles and “dynamic Moments” NFTs that evolve with player performance. The platform likewise offers a team-based collecting experience and more accessible collectibles for first-time participants.

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Hot Take: Will NFL All Day’s Sales Test Sports Fans’ Interest in Crypto?

Over the last few years, sports fans have shown a growing interest in cryptocurrency. Nonetheless, the performance of NFL All Day’s sales during the upcoming NFL season will put that interest to the test. As the season kicks off, it remains to be seen whether sports fans will embrace NFT collectibles in the same way they have embraced other digital assets like Bitcoin.

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