Telegram to Open Advertising in 100 New Countries, Sharing Revenue with Channel Owners
The CEO of the messaging application Telegram, Pavel Durov, has announced that the platform will officially open up to advertisers in approximately 100 new countries starting in March. This move will allow channel owners in these nations to receive 50% of the revenue generated from displaying ads on Telegram. The payments and withdrawals will be facilitated through the TON blockchain.
โSimilar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins โ or reinvest them in promoting and upgrading their channels,โ said Durov.
The introduction of advertising on Telegram has already had a positive impact on Toncoin (TON), the native cryptocurrency of the TON network. Following the announcement, TON experienced a 25% surge in value within minutes, pushing its market capitalization close to $10 billion. At one point, it briefly became the 15th largest digital asset.
Crypto Market Resurgence
Toncoinโs surge comes at a time when the entire crypto sector is experiencing a resurgence. Bitcoin (BTC) recently reached the $60K milestone for the first time since November 2021, while Ethereum (ETH) saw its price soar to over $3,300, marking a multi-year high.
Hot Take: The Future of Advertising on Telegram
With Telegramโs decision to open up advertising in 100 new countries and share revenue with channel owners, there are several implications for both advertisers and content creators:
- Expanded Reach: Advertisers now have access to a much larger audience base in the newly added countries. This opens up new opportunities for businesses to promote their products or services.
- Monetization for Channel Owners: Channel owners on Telegram can now monetize their content through advertising revenue. This provides an incentive for content creators to continue producing high-quality content and grow their channels.
- Potential for Growth: By reinvesting their Toncoin earnings into promoting and upgrading their channels, content creators have the opportunity to further expand their reach and attract more followers.
- Virtuous Circle: The revenue-sharing model creates a virtuous circle where both advertisers and channel owners benefit. Advertisers gain access to a targeted audience, while channel owners can generate income from their content.
This move by Telegram also highlights the growing importance of blockchain technology in the advertising industry. By utilizing the TON blockchain for payments and withdrawals, Telegram ensures transparency and security in its advertising ecosystem.
The surge in Toncoinโs value following the announcement demonstrates the marketโs positive response to Telegramโs advertising expansion. As more advertisers join the platform and more channel owners monetize their content, Toncoin could see further growth in the future.
Overall, Telegramโs decision to open up advertising in 100 new countries is a significant development for both advertisers and content creators. It provides new opportunities for businesses to reach a wider audience while allowing channel owners to monetize their content. With Toncoinโs value already surging, it will be interesting to see how this expansion impacts the crypto market as a whole.
Owen Patter is a distinguished crypto analyst, accomplished researcher, and skilled editor, leaving a notable imprint on the cryptocurrency landscape. As a proficient crypto analyst and researcher, Owen delves into the intricate realms of digital assets, offering insights that resonate with a diverse audience. His analytical acuity is harmoniously paired with adept editorial skills, allowing him to transform complex crypto information into easily comprehensible content.